Big data for big success

QORD began its journey in 2008, and is a fully compliant data exchange platform that captures, empowers and rewards anonymised data from the Internet of Things (IoT) ecosystem all within a compliant and secure platform.

The Internet of Things (IoT) is a buzzword that has been around since the early 2000s. As the prelude to the Internet of Everything (IoE), it was touted as the future of the internet. In so many ways it is.

IoT is the system of interconnected devices and sensors that collect and share data from a variety of different sources. This has the potential to revolutionise the way we live and work. With street lights, wastebins and even biometric tags from cows and sheep being connected to the internet, we are all becoming increasingly connected to our environments. It also means there will be an exponential rise in the volume of data that is available to be monetised.

For example, in city parks, lighting beacons can now source weather data, air quality and the number of pedestrians walking by. To most of us, we will just shrug our shoulders and say “so what?”. To others, it presents the next layer of opportunity.

If retailers wanted to establish a new retail store, one of the key metrics they consider is footfall traffic. The greater the passing traffic, the greater the opportunities to influence that passing traffic and turn it into sales. So, if a council has anonymised data that excludes any personally identifiable information, retailers would be able to purchase that data to help them make higher quality decisions.

As a fully compliant data exchange platform that captures, empowers and rewards anonymised data from the Internet of Things (IoT) ecosystem, QORD can help you capitalise on the tsunami of data being created by the ever-increasing usage of IoT.

To explore the innovative ways of maximising the opportunities your IoT data speak to our business development team (link to contact form)